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Visit Glasgow.Arrive Hungry.
Client: Visit Glasgow
Agency: Bright Signals
My role: Ideation, Scripts, Tagline, Voiceover session direction, Shoot oversight
Problem
Glasgow has an incredible food scene, but for many people, it’s still an underrated destination when it comes to food tourism.
Insight
What makes Glasgow’s food scene special isn’t just the food itself. It’s the people behind it.
The chefs, restaurant owners, and makers bring creativity, humour, passion, and a genuine sense of welcome that reflects the spirit of the city itself.
Idea
Putting real Glasgow chefs and their personality at the heart of the campaign.
Through their voices and stories, I wrote a love letter to the city’s culture, celebrating the flavours, creativity, and charm that make Glasgow a must-visit destination for food lovers, and inviting everyone to arrive hungry for more than just the food.
The first burst of the campaign launched in spring 2025 across Meta, TikTok, YouTube, Reddit and Invibes, reaching 9.5 million unique users, delivering 18.8 million impressions and generating 3.5 million video views across all platforms.
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