About me
How I ended up in Edinburgh
After graduating in Communication and Media in Rome in 2020, I packed everything, said goodbye to friends and family, and moved to the UK.
Why did I leave my sunny Rome, you might wonder. And why Edinburgh, of all places. As I was looking for a city where I could be independent and constantly inspired, Edinburgh offered me that and more, including a coveted spot in the Creative Advertising master's programme at Edinburgh Napier University. A true game-changer for my career, this course taught me everything I needed to know to set foot in the advertising world.
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From there, things got even better:
- I won a D&AD New Blood Pencil for bringing Duolingo into the shower;
- I took part in the New Blood Academy and pitched to Adidas;
- I gained valuable experience in agencies and as a freelancer:
- my first OOH ( for Edinburgh Gin) got mentioned in the Times.
Where can you find me now?
Still in Edinburgh, but this time leading a double life:
creative copywriter on some days, and associate lecturer on others.
On my trophy shelf
D&AD New Blood Pencil 2022 - Duolingo Shower School
My experience so far
Education
Copywriter @ Bright Signals
December 2023 - Present
Watch this space or better yet, my LinkedIn.
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Associate Lecturer @ Edinburgh Napier University
Sept 2023 - Present
I enjoyed my time at Napier so much that I'm now back helping the MSc Creative Advertising class, mentoring students and guiding them as they begin their careers in advertising.
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Junior Copywriter @ Multiply
May 2023 - December 2023
I freelanced for this award-winning marketing comms agency and helped with concepts and copy for a variety of clients including Sleepeezee, Listerine, Kenvue, and Edinburgh Gin - to name a few.
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Content Writer Intern @ The Digital Age (tda!)
August 2022 - January 2023
As part of the content team, I wrote social media content, monitored social activities, and developed online campaigns for clients in the food and drink industry (B2B, B2C). I also had the chance to pitch campaign ideas directly to the clients.
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D&AD New Blood Academy
July 2022
Two-week immersive programme hosted by D&AD with WPP. As part of the academy, I worked on the final brief set by Adidas with other four fellow creatives and pitched on the last day to over 100 Zoom attendees.
Futures Generation Programme @ Cult London
May 2022 - Dec 2022
A mentorship programme for talents entering the creative industry.
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MSc Creative Advertising
Edinburgh Napier University (2021 - 2022)
Bachelor of Communication and Media
Università degli Studi Roma Tre (2017 - 2020)
Erasmus Exchange Programme
The University of Edinburgh (Sept 2018 - May 2019)