About me
After graduating in Communication and Media in Rome in 2020 and working for a local online journal, I packed everything, said goodbye to friends and family, and moved to the UK.
Why did I leave my sunny Rome, you might wonder. And why Edinburgh of all places. As I was looking for a city where I could be independent and constantly inspired, Edinburgh offered me that and more, including a coveted spot in the Creative Advertising master's programme at Edinburgh Napier University. A true game-changer for my career, this course taught me everything I needed to know to set foot in the advertising world.
From there, things got even better:
- I won a D&AD New Blood Pencil for bringing Duolingo into the shower;
- I took part in the New Blood Academy and pitched my ideas to Adidas;
- I gained valuable experience in agencies and as a freelancer.
Looking for a freelancer?
Here's how I can help you:
Services
Copywriting
Production Support
Campaign Ideation
Transcreation
I write words for print, scripts, taglines, paid ads, messaging frameworks, websites and social media.
Bring me in early for concepts, ideas, executions and creative development.
I can help with voiceover session direction and shoot oversight.
I can adapt campaigns and messaging for English and Italian markets without losing tone, nuance or personality.
My CV
Copywriter @ Bright Signals
December 2023 - May 2026
Part of the creative department at 2025 Agency of the Year.
Developed and delivered full-funnel and multi-channel campaigns aligned with commercial and brand objectives. Clients: Ardbeg, Glen Scotia, Loch Lomond Whiskies, Edinburgh Gin, University of Strathclyde, NHS, Scottish Football Association, Visit Glasgow and Capital Theatres
Associate Lecturer @ Edinburgh Napier University
Sept 2023 - Present
For the past three years, I've been helping the MSc Creative Advertising class, delivering creative copywriting lectures and mentoring students as they begin their careers in the industry.
Junior Copywriter @ Multiply
May 2023 - December 2023
I freelanced for this award-winning marketing comms agency and delivered copy across digital (including website copy), print and in-store channels, supporting campaign execution and product launches. Clients: Sleepeezee, Kenvue, Edinburgh Gin.
Content Writer Intern @ The Digital Age (tda!)
August 2022 - January 2023
As part of the content team, I wrote social media content, monitored social activities, and developed digital campaigns for clients in the food and drink industry (B2B, B2C).
D&AD New Blood Academy
July 2022
Two-week immersive programme hosted by D&AD with WPP. As part of the academy, I worked on the final brief set by Adidas with other four fellow creatives and pitched on the last day to over 100 Zoom attendees.
Futures Generation Programme @ Cult London
May 2022 - Dec 2022
A mentorship programme for talents entering the creative industry.
MSc Creative Advertising
Edinburgh Napier University (2021 - 2022)
Bachelor of Communication and Media
Università degli Studi Roma Tre (2017 - 2020)
Erasmus Exchange Programme
The University of Edinburgh (Sept 2018 - May 2019)
Awards
D&AD New Blood Pencil 2022 - Duolingo Shower School
1 x Bronze The Marketing Society Star Awards 2026 (Marketing in Society) - Let Them Ref
1 x Bronze The Marketing Society Star Awards 2026 (Lifestyle & Leisure) -