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With Oasis in town and Murrayfield buzzing, I saw a chance to have a bit of fun with their iconic lyrics and wrote the headlines for a large OOH for Edinburgh Gin.
Catching fans on their way to the stadium as the excitement was building.
Agency: Bright Signals
My role: Ideation, Headlines
In 2024, I brought that same reactive spirit to the Eras Tour, taking inspiration from the tour poster.
In the headline, I invited Swifties to find the Edinburgh Gin can that matched their era, available at Murrayfield.
The campaign even got a mention in The Times...
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