For the Glasgow 2026 Commonwealth Games, the challenge was to get more people excited about netball and, ultimately, sell tickets for the games at the Hydro.

​

With women making up 71% of netball ticket buyers in 2022, I saw an opportunity to connect emotionally with this audience by celebrating the incredible women at the heart of the sport. My idea put the players front and centre as the fierce, talented athletes and role models they are, building excitement on the streets of Edinburgh and Glasgow.