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Unbelievably real stories.
Client: National Museum of Scotland
Agency: Bright Signals
My role: Ideation, Radio & Film Scripts, Tagline & Messaging, Leaflet, Voiceover session direction
Problem
The National Museum of Flight is often seen as a niche, quick visit, rather than a full day immersive experience.
Insight
Everybody loves a great story. And at the National Museum of Flight, there are hundreds of them — stories of extraordinary people that feel almost too incredible to be real.
Idea
Bring the museum’s artefacts to life, focusing on the incredible people behind them.
All under the idea of “Unbelievably real stories”, I wrote a series emotional films, radio scripts, billboards and posters, helping shift perceptions from a museum of planes to a museum of people and stories waiting to be discovered.
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