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Explore the Spirit with Colin Montgomerie.
Client: Scottish Football Association
Agency: Bright Signals
My role: Ideation, Scripts structure & interview questions, Shoot oversight
Problem
Loch Lomond Whiskies are the Official Spirit of The Open, the oldest and most prestigious golf tournament in the world.
With the tournament returning to Royal Troon in 2024, we wanted to find a meaningful way to mark the moment and connect the brand to both the event and the town.
Insight
The Open isn’t just about golf.
It’s about place, people, and memories.
And in Troon especially, those stories feel personal, with strong local pride and deep ties to the tournament’s history.
Idea
Create a film to #ExploreTheSpirit of both Troon and The Open, led by Troon-born LLW Brand Ambassador Colin Montgomerie.
In it, Colin takes us on a tour of the town, sharing his own memories and insights, alongside fellow Brand Ambassador Iona Stephen.
I shaped the narrative and structure of the interview and final film, using nostalgic, emotional storytelling and my golf knowledge to appeal to both golf and whisky connoisseurs alike.
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