The bits and bobs that still deserve a moment in the spotlight.
Cutting through the whisky noise.
Client: Speyburn
Agency: Bright Signals
My role: Ideation,Headlines,Supers
A series of social statics I wrote for festivities, alongside playful motion content designed to answer common whisky questions and debunk a few misconceptions.
All in Speyburn’s confident, witty tone of voice.
Launching a rare
release.
Client: Glengoyne
Agency: Bright Signals
My role: Ideation,Supers
I worked on the launch of the prestigious Glengoyne Mizunara Oak through a series of animated films, shaping the narrative around craft and rarity and highlighting the unique journey of this limited edition from Japan to the Highlands. Here's a taste.
Scotmid
Radio.
Client: Scotmid
Agency: Bright Signals
My role: Scripts, VO session
direction
A series of radio ads I wrote and directed to promote Scotmid's food to go offers.
Launching
an Icon.
Client: Glen Scotia
Agency: Bright Signals
My role: Script, VO session direction, Interview structure & question development
Glen Scotia’s Icons of Campbeltown series honours one of the town’s most iconic landmarks: the market cross.
To launch the second release, inspired by the dragon featured on the cross, I worked on a hero film that captured the product mystical story and its bold, fiery flavour.
I wrote and directed the voiceover for the animated sequence, amplifying the dramatic, legendary narrative, and also helped structure the interview section.
Encouraging donations
at V&A.
Client: V&A Dundee
Agency: Bright Signals
My role: Ideation, Tagline, Messaging framework
For V&A Dundee, a registered charity, I ideated a donation campaign to raise awareness of the incredible initiatives made possible through public support and to encourage donations from visitors.
I wrote the tagline and messaging framework for posters and donation boxes across the museum, helping bring the impact of each donation to life in a simple and emotional way.
Tailoring messaging to break down barriers.
Client: NHS Grampian
Agency: Bright Signals
My role: Ideation, Taglines, Messaging framework
NHS Grampian offers adult screening programmes to help detect conditions like cancer early, but participation varies across communities. I ideated a digital campaign aimed to increase knowledge, trust and access among three priority groups: Black African communities, Polish communities, and residents in the most deprived areas of Grampian.
I wrote tailored taglines and messaging for each audience, directly addressing key barriers and making screening feel more accessible, relevant and easy to understand.
Say hola
to Orange Wine Cask.
Client: Deanston
Agency: Bright Signals
My role: Ideation, Taglines, Messaging framework
I helped Deanston launch a new experimental, flavour-driven limited edition: the Orange Wine Cask.
Building on their existing platform, “Taste Outside the Lines”, I wrote the messaging framework for the key visuals, designed to be adapted across different markets, helping capture the brand’s spirit of experimentation and the character of this new release.
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Festive
magic for Glengoyne.
Client: Glengoyne
Agency: Bright Signals
Services: Ideation, Headline
A printed Christmas ad I wrote for Glengoyne, sprinkled with a little festive magic.
